CEREMONY

IDENTITY DESIGN & PROMOTION

Graphic Design / Copywriting / UX & UI Design

The online streaming of live events connects people worldwide to concerts, athletic contests, and theatrical experiences they might not have access to otherwise. CEREMONY represents admission to the arts and music scene found in Manchester, England. Right from your computer or mobile device.

While online streaming technologies can bring you closer to the action, there is the tangible quality of a live experience that activates all five of your senses. Many would also say an emotional and spiritual awakening occurs when attending a concert or the theatre. It's these intangible qualities that I want to bring to the identity design and promotional materials for CEREMONY.

The logo design and supporting elements capture a quasi-religious or spiritual sensibility. Sacred geometries and symbols an anthropologist might find in an old book or pagan landmark. The campaign posters work to illustrate a collective consciousness that audience members share. The goal is to create an intercommunicated identity for the brand's fans while remotely engaging in CEREMONY's products and services.